Bike Walk Greater Lafayette is working to develop and implement a Safety Education and Awareness Program that will promote safety as a benefit to all road users—people who bike, people who walk, and people who drive or take transit. The development of this plan will include these major tasks:

• 3-Year Action Plan
• Acquire, customize, develop, and distribute various form of safety education materials
• Develop and distribute bicycle and pedestrian route maps
• Develop, support, and sponsor training programs and classes

Our Safety Education and Awareness Program will not only enhance existing successful programs and policies (such as the Police Department’s bike rodeos, Walk to School Day, and Bike to Work Day), it will identify and promote the development of new programs that will educate and encourage the public in active transportation.

This multi-year project will organize its activity within the following framework:

Communications: branding, messaging, identifying and reaching audiences, distribution methods, partner engagement

Training: education of target audiences, train-the-trainer model, build local capacity

Promotion: fun, encouragement activities, includes route map, create safety culture

Enforcement: law enforcement participation, education and training, cultivate local ambassadors

Policy, Systems, and Environment: facilities and infrastructure, local ordinance, etc.